To understand the complexity of things, you better savvy the essential, first.
substance® is a design studio with crisp aspirations. We‘re a group of creatives, that blend many years of experience in creative and business with strategic thinking and insightful intuition. We team up with our clients to create solutions that distinguish themselves in wit, depth of thought and unique artistic quality. We call it substance®.
Above all, our clients value the straight access to high-skilled design talent as well as our strong methodology and focussed thinking. We very much value clients, that comprehend brand as an integral driver of their business strategy, that understand design as a prerequisite for entrepreneurship instead of an extravaganza.
With candor, insight and verve.
We listen. That‘s why all of our ideas and concepts are tailored to the specific characteristics and needs of our clients. In close collaboration, we work out solutions that remain competitive and distinctive in changing markets.
We reflect. Because discovering hidden potential implies insight. Target profiling, aspirational mappings & strategic positioning or trend research are some of the tools we use to define fundamental design strategies.
We enthuse. Our aim is to create simple solutions for complex challenges. That requires methodology and verve alike. We think, that merging aspiration and inspiration bears for rich user experience.
The proof of the pudding…
What intrigues us about the diversity of our clients, be it big or small, international or local:
What is the authentic brand promise? What‘s the future positioning in the market? What makes us different from our competitors? What are potential proof points of the brand? How can we enrich the brand experience? How do we get consistency in appearance? How do we leverage the brand effeciently? Is the brand coherent enough for the customer to connect? How do we anticipate or react to market trends? How do we improve brand loyalty?
