For a freshly incorporated medium sized services group, substance® has realized a new brand appearance. TrueNorth supports companies in crisis situations and in stategic issues. The modern, lavish look underpins the individuality of each single firm whilst stressing a group character.
Both their online appearance and their literature pool are based on a coherent and homogenous platform, which is custom-tailored to the specific needs of each company. One core challenge was the comprehensible transfer of services in high need of explanation.
