With more than 100 years of tradition, Kneipp is one of the oldest and best known healthcare brands in Germany. Starting in 2002, substance® devised the strategic relaunch of the brand in close collaboration with top management and marketing over several years, covering work from logo redesign to implementing more than 400 product packagings or product launches and international communications.
Today, Kneipp regains a strong position as a modern company with potential, yet reflecting the heritage and philosophy of Sebastian Kneipp.